The right words & figures of speech
A few words,
definitions and expressions that are revisited and sometimes adapted to reflect
the spirit of the brand.
VELO, BOULOT, DODO - Pedal, work, sleep
The bicycle's return to favour in town and city
centres is something we are thrilled about at Köppencap. All the more so because this
means of transport promotes a reduction in greenhouse gas emissions. In 1968
French poet, Pierre Béarn, came up with the popular and oft-repeated expression "métro, boulot, dodo", which can basically be translated as "tube,
work, sleep", and today we would like to make a slight modification and
suggest "pedal, work, sleep" in support of the great green revolution that is
beginning to unfold across the globe.
used to refer to all the means of transport which don't
require you to spend time and money at petrol pumps or buy a ticket before
using them… In other words, bikes, scooters and similar forms of locomotion are
perfect vectors of eco-mobility for Köppencap as they need brainpower, muscle power and leg power only. And because
they don't pollute and it really doesn't get much more important than that.
Coming and going, travelling hither
and thither for professional reasons or purely for personal pleasure, or
perhaps even both at the same time, when setting out to make the most of town
(and indeed life) by opting for soft mobility, movement is a constant feature
for Köppencap. Our clothes are designed for dynamic, daily wear and for the
occasional onslaught from atmospheric elements. Consequently, movement also
expresses the idea of moving forward, making progress, beating your own path,
evolving with an open mind and advancing whilst considering others around you.
referred to as "commuters", but this name implies a certain
routine, a habitual coming and going over the same pre-defined route day after
day. Whereas in fact, city dwellers travelling distances of less than 5
kilometres on one or two wheels - or indeed on their own two feet -
change their route depending on traffic conditions, the weather and
their mood. These are the city nomads who love nothing better than to criss-cross
their city with a smile on their face and the wind in their hair, the women and
men who freewheel across town whatever the weather.
Köppencap came up with this name and it is
definitely more flattering than the term "commuter", which refers to
people living in the suburbs of towns and cities and who travel relatively far
to get to their workplace. Just like a long-distance runner, our long-distance
cyclist never pedals fewer than 5 kilometres a day. In fact, they have a tendency
to clock up 20 or even 30 kilometres to go to work…In one direction, and then
in the other, of course!
Urban skaters belong to the city nomad family.
They cover distances of less than 5 kilometres in the city centre on electric
scooters. Independent, free and agile-minded, they demonstrate a preference for
hiring rather than buying this new form of transport.
speaking, "free-wheeling" means that the sprocket on a bike is turning
without pedalling. It can also refer to a car that is moving forward whilst in
neutral. For Köppencap, this expression is first and foremost poetic. It evokes
the city dwellers who don’t like sticking to the beaten track, those who
wouldn’t hesitate to take a different route in order to appreciate the
architecture of a particular building, the peace and quiet of a certain
district or the secret charms of a small street. Free spirits who are fond of
striking out in different directions and who have the natural grace and style
to arrive at their destination without rushing or arriving late.
"De pied en cap" - "From boot to cap"
Latin capitulum means head, "de pied en cape" translated as "from boot to cap" calls to mind a
complete outfit. And the verb to cap, can
mean to cover, amongst other things. Two Köppencap "etymologies", a brand name that was
invented to identify stylish, technical and reflective clothing suitable for
getting around town on one or two wheels, or on your own two feet, whatever the
to the dictionary, an overcoat is "a
long-sleeved garment, generally made in a solid fabric and worn over other
clothes to provide protection from bad weather". Whilst
the term may no longer be part of daily parlance, it nonetheless perfectly
describes many of the designs that Köppencap has been busy tweaking and
perfecting to provide protection against the whims of the weather when you’re
out on your bike, scooter or unicycle.
Times are changing. And so is the weather!
Köppencap clothes have been designed for city dwellers with a preference for
non-polluting forms of transport for getting around town. Unfortunately, Mother
Nature does not always demonstrate her gratitude to them and sometimes it
really pours down. Our parkas, jackets and ponchos have been designed down to
the last detail to take on these daily uncertainties in many different
Whether it’s sunny, rainy or windy, it’s not
easy to guarantee that an item of clothing is comfortable whatever the weather.
In biology we talk about "homeostasis" for an organism’s ability to
maintain constant characteristics irrespective of external phenomena. A fine
balance that Köppencap’s designs cultivate with their technical materials and
Köppencap creations provide protection against
climate stresses. They also ensure that wearers are visible and predictable to
other city dwellers thanks to their reflective braid strips and removable
LED-based directional signalling accessories that slide into pockets on the
back and front. Scientist David L. Rose would certainly say "Enchanted
Objects" in reference to our modular designs that conceal several
functions in one.
The cut of Köppencap designs is inspired by
architectural buildings in major cities. The volume of the chest creates a
slightly trapezoid shape from the shoulders. The size of the arms was set to
provide maximum comfort and ease-of-wear whilst preventing too much air from blowing
in at the wrist. The hood is cut to follow head and neck movements. The format
and positioning of each pocket were also subject to numerous trials and
Is said of something that has a certain natural
style and allure without necessarily costing a fortune. It can also refer to
somebody who is nice, generous, civilized and polite. The Köppencap brand
strives to be chic. The city nomads that the brand designs for also have a
Environmental protection is one of the driving
forces behind soft-mobility. It is also a key area of concern at Köppencap,
which belongs to 1% For The Planet, an international network of companies who
give 1% of their annual turnover to organisations who are working to protect
Surname of botanist Wladimir Peter Köppen, who in 1900 invented a global
climate classification system, known as Köppen Classification, based on the
precipitation levels and temperatures observed in different towns and