Now that's a bold idea! "The safest helmet in the world is not a helmet"; To convince those who don't like helmets, Hödving's designers have developed an alternative solution: an airbag that is worn around the neck and protects the neck and head in the event of an impact. This already exists for motorcycling and could well prove to be a worthwhile alternative to a helmet.
Text: Anouchka Noisillier and Guillaume Desmurs
Photos: Zac Ong on Unsplash, Bird on Twitter, MOEF, Bumpair, Park&Diamond and Hovding